Mata Marielle is a self-taught makeup artist and beauty entrepreneur. She founded Mata Labs after noticing there was a distinct gap in the beauty industry for darker shades of products for people of color. The ubiquity of products for paler skin tones and absence of those for darker skin tones is no secret, and Mata’s mission is to help push forward this change in the industry, a chance which has started taking place but still has a long way to go. She creates cruelty-free highlighters, gloss, pigmented creams, and more, and her products have been used in shoots for British Vogue and Adidas.