Aisha Jade first found her start with the show Big Brother, where her style attracted the attention that lead to the inception of a modeling career. While she continued to book shoots, she also kept up an online fashion blog, where she noticed continued interest in her outfits made up of men’s clothes. Noticing a gap in the market for easy-to-wear basics with a more masculine silhouette, Aisha started her own clothing line Boy By Her. It’s a sustainability minded brand that takes inspiration from men’s basics and draws on natural color palettes to create a fresh range of clothes that boast a weightless style.