Sarah Doukas founded the agency in her home in 1987. With Richard Branson as her business partner, Sarah revolutionized the traditional modelling industry by launching the first UK agency to represent, worldwide, new faces Sarah had discovered herself and this became the hallmark of the agency. 1988 is remembered as the year Sarah changed the fashion industry when she spotted Kate Moss at JFK Airport in New York City.
Sarah & her brother, Simon Chambers, run the agency together. Their aim is to offer 360 management based on the fundamental principles of strategy, opportunity, and ownership. Over time they have diversified the business into areas such as social media representation & brand development to enable the talent to maximise their career potential. Examples include Kate Moss for Top Shop, Cara Delevingne for Mulberry & more recently Zara McDermott x Missguided.